Creative Direction / Integrated Marketing / Key Art
🏆 2018 Promax Gold Winner
I was the creative lead on an integrated marketing project that involved Warner Bros. TV shows along with the Lego The Movie. The idea was to "lego-ize" all the TV billboards seen on the Warner Bros. lot in Burbank, CA. The theme was Lego Batman & Friends invade Warner Bros. TV.
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez
Below are images of the billboards that were previously occupying the space before we turned all the key art into lego versions. This gives you an idea of how we literally "lego-ized" all of the key art into legos.
Additional Designs by Robert Rodriguez and Gio Rodriguez